Intertextuality

This lecture had to one of the easier concepts to grasp, mainly because we see it, use it all the time, especially those in the creative industry.


So what is Intertextuality? Wiki says "Intertextuality is the shaping of texts' meanings by other texts. It can refer to an author’s borrowing and transformation of a prior text or to a reader’s referencing of one text in reading another." So  authors, artists alike use this key term. Being inspired/influenced by another's work, then producing your own is a form of Intertextuality. 


This is term is used hugely in the film industry, in fact some films made depend on it solely, for example Scary movie. This is a spoof. Here you can see clearly the references they're making to the film Scream. There are other films which use this technique but are much more Subtle about it, where only a select few would see it, these times always make you feel clever. One example I remember seeing, in the film Terminator 2, the boy teaches him to look for the keys under the sun screen. In the sequel, the Terminator does this instinctively. this is a great use of Intertextuality and made me smile. (however the rest of that film was pretty scheiss)  


I myself, used Intertextuality the other week, heres the picture.

now the guy on the right is quite obviously the  Mr McDonald himself, however I'm the clown on the left. I took my Inspiration from the clown  below. He's from the film Zombieland and hes a very happy clown.


So as you can see we all use Intertextuality,  sometimes without realising it. Its a familiarity, its how signs relate to each other.